Mistakes New Business Builders Make
Updated: Apr 21, 2022
So you decided to start a Young Living business- congrats! Welcome to one of the most supportive, abundant and positive companies, globally.
My journey with pursuing a Young Living business began in June 2018. Since launching my business I’ve been a sponge- absorbing information from my peers, watching high rankers from afar and observing the behaviours and patterns of those who succeed and those who decide to walk away from the business.
There’s nothing wrong with starting a business and realizing it isn’t for you. I’ve done it multiple times as a Holistic Nutritionist: starting and stopping different passions at the time and then moving on to the next thing that lights my fire. I’m not here to tell you everyone will succeed with a Young Living business. Most people don’t- just like the majority of businesses that are launched- the majority fail, quit, and fold.
Here’s what I believe deeply in my heart: anyone who wants to run a successful Young Living business can.
You can run it at your own pace, you can work your business a little or you can work it a lot- it’s your call.
You, as a business owner get to make 100% of the decisions when it comes to how you operate. There’s so much freedom in that alone. 100000% worth it in my eyes for just that.
I’ve observed specific actions, mindsets and behaviours that I think lead people to fail and quit in this business. And before I tell you what that is let's redefine the word ‘fail.' It’s often perceived as a negative word but in my world, a fail is a gift. It’s more than a learning lesson, it’s a growth opportunity and it’s word with momentum behind it- if you allow it.
Failure holds most people back and stops them dead in their tracks. Actions stop. The subconscious mind tries to protect you from feeling bad about yourself and you decide it’s easier to quit than persevere. Even the slightest failure, such as a post not getting the ‘likes’ you hopped for- can lead to quitting. Once you accept that failure is your friend, you’re much more likely to have a successful long-term business.
Should you quit if you don’t love what you do? Hell yes. Should you quit because you failed. Hell no.
So let’s take a look at 3 of the BIGGEST mistakes I’ve observed women making when they first launch their Young Living businesses. For the full list, grab the free download at the bottom of this post.
1. Giving away too many samples.
Generosity is a gateway and it’s always nice to share a little to make sure that the products you’re asking people to invest in will work for them and help them solve a problem, but less is more. When you’re giving someone some DiGize to help their heartburn, you want to give them 2-5 drops for a single use.
Oils work well and they work quickly. One experience with them is often enough to show people that these oils are a must in their home. You don’t need to make someone an entire Heart Burn roller. That’s expensive and costly to you both financially and time-wise. The other issue is that now that person is good for a month or more. Even if they eventually come to you to buy DiGize the new exception you’ve planted in their eyes is that you’re a product maker not someone who can hook them up directly.
The final issue with this approach to sharing is the long-term implications of giving too much. If you’re giving Sally a product for every single thing she wants to try before she buys when she does get her account, falls in love with the products and decides she may want to launch a YL business too, she’s going to remember how much work went into getting someone enrolled. She’s going to remember all the time you spent with her and all the money you must have poured into samples for her and she’s going to see that as an expensive business that she doesn’t have time for. Always assume every single person who signs up with you will one day start a YL biz.
2. Doing people's orders for them.
If you’re doing people's ER orders for them- you’re doing so because you’re worried that if you don’t do it, they won’t and you won’t get the volume. That, my friend, is what we call a scarcity mindset. It’s the killer of dreams and you want to avoid it. Do you enjoy doing your monthly order? You likely LOVE it. It’s online shopping after all. Why would you deprive someone of the same joy? You need to teach people how to do the things you and I both know they are capable of. You may not think it’s a big deal right now but eventually your team will be huge and you’ll be doing orders for 40 hours a week unless you teach people how to do it themselves. Also, if the members who’s orders you’re doing each month decided to pursue a YL biz, they’re going to assume ordering for people is a part of the gig and that’s a quick way to turn off a builder.
3. Focusing too much on getting new members and not taking care of existing members.
This business is a longevity business. If you’re only concerned about the $50 enrolment bonus each month, you’re missing the vision. It’s absolutely vital to enrol new members as often as you can but don’t neglect the people who have already invested. Continue to support them and help them order again. You shouldn’t be spending all of your time seeking out new members. Love those who trusted you and said ‘yes’ to you last month, 3 months ago, a year ago.
For more common mistakes new YL business builders make, download the free guide here.